Strategically conceptualised and efficiently executed, the marketing services and solutions provided by DigitalKoios, deliver measurable results and immeasurable success – from search engine marketing, social media marketing to search engine optimization (SEO) services. There once was a time when digital marketing played only a supporting role to a brand’s above the line advertising. Today however, digital marketing services have become one of the most powerful tools in a brand’s arsenal. Digitalkoios provides quantifiable returns on investment (ROI) and highly targeted campaigns, from advertising on social media, email marketing, Google Ads, SEO and many other cutting-edge digital marketing solutions.
Case Study – A retail firm had launched its online presence with an offering of specialised health products.The products were targeted to specific customer group within a specific geography. The current traffic from direct sources and organic search was not bringing in, enough revenue.
The objective was to increase both traffic and orders with a given budget.
The approach –
- A competitor analysis was done, along with an analysis of the current digital spending and presence.
- Test / Pilot campaigns were done over a period to understand the user base, and plan the goals of future campaigns.
- Based on the pilot campaigns yearly, half yearly and quarterly goals were set.
- Keywords identified and set for both adwords and on page optimization.
- Onsite Content optimization was done to reflect the keywords identified for search optimization
- Tagging was done across all digital assets, web, blogs, mobile apps, google business.
- Campaign planning and calendar development, aligned to the goals and marketing plan.
- Ad copies and creatives were developed and approved.
- Ads were created and released
- Continual monitoring, optimization, and reporting was done with a dedicated account manager to ensure that we run optimized campaigns and goals are achieved.
Social Media Marketing
Achieved a conversion rate of 2% over a period.
Search Engine Marketing
Increased transactions by 300%
Optimized the spends
Search Engine Optimization
Increased traffic from organic sources by 50% over a period of 3 months
Ensured 100% error free indexing.
Content was optimized for search engine indexing