Digital Marketing

Strategically conceptualised and efficiently executed, the marketing services and solutions provided by DigitalKoios, deliver measurable results and immeasurable success – from search engine marketing, social media marketing to search engine optimization (SEO) services. There once was a time when digital marketing played only a supporting role to a brand’s above the line advertising. Today however, digital marketing services have become one of the most powerful tools in a brand’s arsenal. Digitalkoios provides quantifiable returns on investment (ROI) and highly targeted campaigns, from advertising on social media, email marketing, Google Ads, SEO and many other cutting-edge digital marketing solutions.

Case Study – A retail firm had launched its online presence with an offering of specialised health products.The products were targeted to specific customer group within a specific geography. The current traffic from direct sources and organic search was not bringing in, enough revenue.

The objective was to increase both traffic and orders with a given budget.

The approach –

• A competitor analysis was done, along with an analysis of the current digital spending and presence.
• Test / Pilot campaigns were done over a period to understand the user base, and plan the goals of future campaigns.
• Based on the pilot campaigns yearly, half yearly and quarterly goals were set.
• Keywords identified and set for both adwords and on page optimization.
• Onsite Content optimization was done to reflect the keywords identified for search optimization
• Tagging was done across all digital assets, web, blogs, mobile apps, google business.
• Campaign planning and calendar development, aligned to the goals and marketing plan.
• Ad copies and creatives were developed and approved.
• Ads were created and released
• Continual monitoring, optimization, and reporting was done with a dedicated account manager to ensure that we run optimized campaigns and goals are achieved.

Social Media Marketing

Achieved a conversion rate of 2% over a period.

Search Engine Marketing

Increased transactions by 300%
Optimized the spends

Search Engine Optimization

Increased traffic from organic sources by 50% over a period of 3 months

Ensured 100% error free indexing.
Content was optimized for search engine indexing